Norwegian International Entrepreneur Conference ~ 10 YEARS

The Power of Purpose In entrepreneurship the primary goal is not simply to make profit but to create value. Creating value through purpose answers the “why” for employees, investors, suppliers and customers. When you focus your organizational strategy on purpose, you uncover a range of intrinsic and extrinsic values that ultimately drive performance and success. Now that we are 'no longer living in times of change but in a change of times' (A. Bakas), purpose and meaning are more important th...